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RE: PCG research shows evolution in renewals

Do you think there might be scope for an article summarizing your findings
and comparing them with those of previous studies (your own and others')?

Sally


Sally Morris
Consultant, Morris Associates (Publishing Consultancy)
South House, The Street
Clapham, Worthing, West Sussex BN13 3UU, UK
Tel:  +44(0)1903 871286
Fax:  +44(0)8701 202806
Email:  sally@morris-assocs.demon.co.uk

-----Original Message-----
From: owner-liblicense-l@lists.yale.edu
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Charlie Rapple
Sent: 03 October 2007 18:07
To: liblicense-l@lists.yale.edu
Subject: PCG research shows evolution in journals renewals trends

*With apologies for cross-posting*

Hi all,

I thought the list would be interested in the results of the
latest research carried out by Publishers Communication Group
(PCG), which analysed the evolution of journal renewals trends
over the last four years. The study investigated 22,000
cancellations of 60 different publishers' journals; some key
findings include:

*publishing an online edition is now critical to a journal's
survival: 1 in 4 print cancellations resulted from migration to
e-only subscriptions

*faculty are more influential than ever - cancellations on their
recommendation have doubled

*usage statistics continue to inform collection management, with
20% of librarians basing most cancellations on such data

*renewals campaigns work! - 13% of librarians reported that final
decisions about "at-risk" titles are affected by publisher
incentives

I have pasted the full text of the press release announcing the
research below. Please do not hesitate to contact me, or PCG's
head of research Emilie Delquie (edelquie@pcgplus.com) if you
would like further information about the research.

All best wishes,

Charlie.

***********