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RE: Study Identifies Factors That Could Lead to



I rather agree, specifically publishers should intensify their 
efforts to identify more market-responsive pricing models that 
recognise that the insignificant marginal cost of electronic 
distribution provides them with an opportunity to price along a 
price curve and therefore meet the needs of a much larger segment 
of the market. However that was not what we were setting out to 
investigate in this study.

Chris Beckett
Director
Scholarly Information Strategies Limited
Oxford Centre for Innovation
E: chris@scholinfo.com
W: www.scholinfo.com