Atypon relaunches Atypon Link

["Lucy McBride" <lmcbride@atypon.com>]

The below information may be of interest to Lib License readers

OXFORD, UK - 30th June 2006 - Atypon today announced the release 
of the upgraded Atypon Link platform, and further enhanced 
functionality to assist publishers to manage their subscriptions 
and user accounts.

Since Atypon acquired Extenza e-Publishing Services last year we 
have been busy porting all our new publisher partners onto the 
Atypon platform and developing the necessary processes and 
infrastructure to support them. Whilst we continue to develop and 
refine these areas, we have also been busy behind the scenes 
re-designing the site to improve its 'look and feel', reflect our 
own corporate colours, incorporate its new logo and its new brand 
name of 'Atypon Link'.

Our Publisher partners were given a preview of the new site at 
the beginning of June which also gave them time to inform their 
end users of the new URL www.atypon-link.com

"Since we took on board our new Link publisher partners last 
year, (from the old Extenza service),we have been focused on 
reviewing and upgrading all the services, support processes and 
personnel we feel they should enjoy as an Atypon customer.  But 
behind the scenes we have also been very busy re-designing the 
site to improve its look and feel, better reflect our own 
corporate colours as well as show off its new name of Atypon 
Link.  I am delighted that the re-design upgrade is now complete. 
We are pleased with how the new site looks and have received 
positive feedback from our publishers and their end users." said 
Martin Marlow, Vice President of Sales and Marketing.

Alongside the re-brand, Atypon have also made some significant 
enhancements to the functionality available on the Atypon Link 
service.  Publishers can now enjoy fully automated subscription 
uploads.  Publishers can upload their own subscription files 
automatically which are processed in real-time.  Once a file has 
been uploaded successfully, end-users will have immediate access 
to their subscription.

We have also added a new page to the publisher admin interface 
where publishers will be able to view their end-users account and 
check whether they have activated their subscriptions.

Martin Marlow said "By moving the Extenza publishers onto the 
Atypon platform they were able to benefit immediately from a 
broad range of features and functionality that they hadn't had 
access to before.  However it has always been our intention to 
use our technology to continually improve the service options 
available to our publisher partners.  The automated subscription 
upload process and the improvements to the publisher admin 
interface were developed after long consultation with partners 
who wanted more advanced (and flexible) control over these vital 
elements of their "back office".  By giving our partners the 
tools to directly manage their users subscriptions upload and 
activation, they now have this flexibility and a much improved 
view of their users activities and service needs"

Atypon Link

Atypon Link provides publishers a cost-effective, simple-to-use 
content hosting and delivery service which allows publishers to 
launch and manage their content online.  Publishers benefit from 
a well-managed outsourced e-publishing service that requires 
minimal in-house resources. There are currently 45 publishers, 
using Atypon Link today, with more being added as new publishers 
continue to come on board.

About Atypon

Since 1996, Atypon has focused on providing software and services 
to the information industry.

Atypon offers a suite of software and services for the 
information industry. Atypon has two electronic publishing 
services, Atypon Link and Atypon Premium that together with other 
custom services provide services to over 65publishers.  These 
clients include major websites such as Blackwell-Synergy, Annual 
Reviews, and CrossRef as well as mid-sized commercial and not-for 
profit publishers. Atypon Link provides a fully managed low-cost 
e-publishing solution to a growing group of international 
publishers including Walter de Gruyter, the American Marketing 
Association, and Thomas Telford. Other Atypon services include 
PDFplus, which dynamically adds links to PDFs, and LINKplus, a 
full service linking solution for publishers.

The company is headquartered in Santa Clara, California with 
offices in New York and Oxford.  For more information on Atypon, 
please visit http://www.atypon.com.

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