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WSJ article

Lee Gomes has an interesting column ("Portals") in today's Wall St. Journal on how search engines not only index but actually invite the creation of poor and useless information. WSJ is a subscription site, so here is an excerpt:

My beef, actually, is with the search engines and the economics of the modern Web. Google, for example, says its mission is "to organize the world's information and make it universally accessible and useful." The way that's written, one thinks perhaps of a satellite orbiting high above the earth, capturing all its information but interfering with nothing.

In fact, search engines are more like a TV camera crew let loose in the middle of a crowd of rowdy fans after a game. Seeing the camera, everyone acts boorishly and jostles to get in front. The act of observing something changes it.
JE: The "Heisenberg Principle" in the second paragraph is well worth pondering.

Joe Esposito