MarketLinks: "Bringing the DOI into the book publishing mainstream"

["Hamaker, Chuck" <cahamake@email.uncc.edu>]

From: DOI News - June 2005

MarketLinks: "Bringing the DOI into the book publishing mainstream"

At the recent Book Expo America, R.R. Bowker introduced its DOI
registration and application services under the name Marketlinks.  
Working with Content Directions Inc, Bowker's DOI-based applications focus
on extending book publishers' online marketing strategies.  The DOI
becomes a new core element of the 133-year old "Books in Print"  
publisher and ISBN agency's role as bibliographic publisher and marketing
and transaction services provider. Publishers already provide ongoing
streams of metadata to the Bowker "Books in Print" database: an optional
DOI prefix will now become an automatic opt-in within the process of ISBN
registration. Commenting on the announcement, the research service EPS
characterised the development as "bringing the DOI into the book
publishing mainstream... Despite earlier evidence of DOI effectiveness,
the book industry has shown characteristic caution in adopting it as a
linking standard.  Now, integrated with the industry's core identification
system, an inflection point should be near".

For further information see:

o R.R.Bowker Press Release. 
(http://www.contentdirections.com/materials/PressReleases/PRESSRELEASE-B
owker.doc)

EPS Insights 7 June: Bringing the DOI into the book publishing
mainstream (with links to EPS White papers on "Economic Benefits of the
DOI in Content Marketing"). 
(http://www.doi.org/topics/EPSInsights-7June2005-Bowker.pdf)