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Accucoms Acquires Extenza Marketing Solutions from Swets
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- Subject: Accucoms Acquires Extenza Marketing Solutions from Swets
- From: "Chris Beckett" <cblists@scholinfo.co.uk>
- Date: Mon, 7 Feb 2005 21:09:10 EST
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PRESS RELEASE Accucoms Acquires Extenza Marketing Solutions from Swets Noordwijkerhout and Lisse, The Netherlands February 7th, 2005 - Accucoms BV and Royal Swets & Zeitlinger NV announced today that Accucoms has acquired Extenza Marketing Solutions (EMS), a leading publisher services company, from Swets. EMS' focus on customized, cost-effective and efficient publisher marketing solutions is in line with Accucoms' strategy of offering comprehensive marketing services to the scholarly publishing community. EMS and its personnel will be fully integrated into the current Accucoms business. "This is the next logical step for Accucoms' growth," said Pinar Erzin, Accucoms' Managing Director. "We know the staff and operations of Extenza Marketing Solutions well. They have built a highly professional and well respected service. Together our expanded and combined businesses will increase the range of services we offer to scholarly publishers seeking excellent communication and marketing to libraries worldwide" "This divestment reflects Swets' overall policy of spinning off our smaller businesses to focus on core activities at Swets Information Services," remarked Bob Visser, Swets' Chief Information Officer and Executive Board member, "We believe that the EMS activities will continue to prosper as an integrated part of the Accucoms business." About Accucoms Founded in 2004, Accucoms BV provides sales and marketing services for academic and professional publishers world-wide. Based in The Netherlands, Accucoms offers a range of services including inbound and outbound telemarketing services; sales support; and outsourced customer service to publisher clients across the globe. Accucoms offers outsourcing solutions to publishers both to maintain existing business and to increase new revenues and develop new clients. About Extenza Marketing Solutions Extenza Marketing Solutions was launched in October 2001 by Royal Swets & Zeitlinger to provide outsourced, cost effective telemarketing and direct marketing services to publishers. About Swets Information Services Swets Information Services is one of the world's largest providers of subscription and information management solutions. As Royal Swets & Zeitlinger's core business, it offers a wide range of services to its 60,000 corporate, academic, R&D, medical, and government library and information center clients worldwide, whose ranks include over 30% of Fortune 500 companies. The head office is located in Lisse, the Netherlands, and Swets maintains offices in 22 countries across six continents. Media Contacts: Accucoms BV Pinar Erzin Managing Director Accucoms B.V. Gieterij 86/A 2211 ZD Noordwijkerhout The Netherlands Tel: +31 (0)252 430 630 Fax: +31 (0)252 371 458 Email: <mailto:pinar.erzin@accucoms.com> www.accucoms.com Swets Information Services Ylann Schemm External Communications Executive P.O. Box 830 2160 SZ Lisse, The Netherlands T: +31 (0) 252 435 389 F: +31 (0) 252 435 514 E: <mailto:press@nl.swets.com>
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