Re: ACS sues Google for trademark infringement

[HAZEL4205@aol.com]

In a message dated 12/15/2004 8:14:15 PM Central Standard Time, 
espositoj@gmail.com writes:

But on the second?  Are we really suggesting that organizations should not
be protecting their brands, their identities?  What is the meaure of
authenticity if not a trademark?

Organizations are required to protect their brands by law ...  the extent
to which they go to protect the brand is the issue.  The most congenial
and best public brand protection in recent years was Popeye's Chicken.  
This was a one man operation associated with a gas station convenience
store.  Popeye's didn't much care.  However, when they became national
Popeye's came calling, and rightly so.

OCLC was as well required to protect their brand, however, they could have
and should have taken a page from the Popeye's policy... WORK IT OUT.  
But then you might loose the invaluable publicity and millions of dollars
in legal fees.  It all boils down to who is running whom...are the lawyers
running the client or is the client running the lawyers.

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