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Proof is in the pudding - was Ads in online journals,
Hi, Feeling a bit like I should back up my rather harsh posting just sent to the list, -- check out this news blurb from the front of The Internet Advertising Discussion List, Digest #211 - Friday March 10th, 1998. See: http://www.internetadvertising.org/ -- snip starts --- News: Microsoft Plans Stealth Blitz to Mend Its Image Source: LA Times Stung by the public relations fallout from antitrust investigations of its business practices, Microsoft Corp. has secretly been planning a massive media campaign designed to influence state investigators by creating the appearance of a groundswell of public support for the company. The elaborate plan, outlined in confidential documents obtained by The Times, hinges on a number of unusual and some say unethical tactics, including the planting of articles, letters to the editor and opinion pieces to be commissioned by Microsoft's top media handlers but presented by local firms as spontaneous testimonials. --- SNIPPED ---- Full story: LA Times http://www.latimes.com/HOME/NEWS/BUSINESS/UPDATES/lat_microsoft0410.htm Didn't Bill Gates make some PR mention in a southern state days before talking to the US Senators? Did that librarian throw out Bill Gates? Of course not. Point being -- those who want to play gatekeepers to advertising -- would be foolish. -------------- Mark Rauterkus, Publisher E-books work in classrooms! mrauterkus@sportsurf.net http://SportSurf.Net/ --------------
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