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ads in online journals
Forwarded from Simone Jerome, University of Liege. ________________________________________ Forwarded message: Date: Thu, 09 Apr 1998 15:23:51 +0200 To: Ann.Okerson@yale.edu From: Simone JEROME <sjerome@ulg.ac.be> Subject: ads in online journals As to the question of ads in online journals, I am very cautious about it. In the United States, advertising is present in every human activity since a long time. Here in Europe, the invasion is more recent. We experienced it with television in most European countries. Advertising was introduced on TV screens of publicly- owned companies about 20 years only. It was supposed to boost competition with privately-owned companies and to offer better programmes through additional revenue. I may say that it is exactly the contrary which took place. The competition is fierce between companies to acquire at extraordinary prices rights for exceptional events such as Olympic games or Soccer coupes but at the ordinary watching hours, one sees plenty of soap operas, games or varieties. Culture and education are relegated to less profitable hours. Only naive people can really think that such an introduction is for the sake of quality. It is for profit and nothing else. I think it is dangerous because it may divert young uncritical souls from education and leave them like sheep in a society of wolves. Simone JEROME, Librarian University of Liege Institute of chemistry B6 4000 Sart Tilman (Liege 1) BELGIUM sjerome@ulg.ac.be former address : udspring@vm1.ulg.ac.be
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