ALPSP Effective Journals Marketing, London, 2 June 2011

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates)
Last few remaining places:

Effective Journals Marketing
Thursday 2 June 2011, London

Overview:

New business models are being introduced and technology is 
creating new marketing opportunities and challenges. It's hard to 
stay on top of all the changes and to know how best to apply 
marketing theory in this dynamic environment. This course meets 
these challenges and offers delegates a hands-on experience in 
the form of an interactive workshop. The course will use a 
variety of methods, including case studies, to examine some of 
the hot topics (such as Open Access) in the marketplace and 
review how to apply marketing techniques to generate sales and 
submissions.

Programme:

*  Changing business models: their impact on marketing activities 
and messages
*  Changing products: what do customers want? Market research 
techniques
*  Changing customers: new markets, personalisation and community 
building
*  Changing organisations: new competitors, brand, positioning
*  Extending the marketing toolkit: search engines, RSS, OpenURL,
interlinking, viral marketing

Learning objectives - by the end of the course delegates will be 
able to:

Understand the environment in which they operate as marketeers 
and the impact this has on their strategies; use the full 
marketing toolkit in the most effective ways; assess customer 
needs, and make appropriate changes to their products and 
marketing messages.

Who should attend:

This course is an ideal next step for marketing professionals who 
have attended the ALPSP Introduction to Journals Marketing course 
or have had several years' experience of putting these principles 
into practice but are now looking to expand their marketing 
skills.

Delegate Comments:
'Very useful for those with some experience in marketing and goes 
beyond publishing industry. Great interactive course, the 
knowledge can be applied to many industries outside publishing, 
insightful comments and knowledge from the tutor.' Lena Jefimova, 
Cambridge University Press

'During the morning session we learnt a lot of basics which were 
then developed through the afternoon.  I could tell the 
difference in my work - I certainly feel more confident now.' 
Sophie Boullin, OECD

'Good introductory starting point with some more advanced 
elements thrown in. Great to be able to suggest topics in advance 
which were heeded.   Comprehensive slides and info packs with 
excellent break-out sessions.' Mike Hallworth, Wiley-Blackwell

'Pre-course questionnaire was useful as topics were incorporated 
into the course.  Excellent case studies and notes.' Ali Hill, 
Taylor & Francis

'Very well-tailored to my level, easy to understand, highly 
relevant and interesting.  Pre-course questionnaire was a good 
idea as course seemed to address everything.   Very much enjoyed 
the day and learned a lot of valuable tips.  Excellent!' Samantha 
Herbert ,Taylor & Francis

'A well-structured course covering all aspects of relevance to 
any marketeer!'  Rebecca Jeeves, Royal Society of Chemistry

'Very good food for thought. Loved the working with groups and 
exploring ideas - good confidence boost.'      Sapna Choudrie

Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334938

Other 2011 Courses:

Getting the Most from Journal Publicity:
http://www.alpsp.org/ngen_public/article.asp?aid=335248

Creating High Impact Marketing:
<http://www.alpsp.org/ngen_public/article.asp?aid=335357>
http://www.alpsp.org/ngen_public/article.asp?aid=335357

Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233

Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916



Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email:  trainingadmin@alpsp.org