ISPG and PCG partner on European Sales Representation

["Janet Fisher" <jfisher@pcgplus.com>]

We believe librarians will be interested in this information.

Janet Fisher
Publishers Communication Group

For immediate release
29 March 2011

Publishers Communication Group to partner with

The Independent Scholarly Publishers Group in Europe

The Independent Scholarly Publishers Group (ISPG) is delighted to 
announce that Publishers Communication Group (PCG) will be 
representing its content in Europe.

The Independent Scholarly Publishers Group is a coalition of 
seventeen independent publishers of 40 journals and related 
academic content that promotes, markets to, and negotiates with 
library consortia, hospitals and other organizations around the 
globe. The ISPG collection, which includes such significant 
journals as: Health Affairs, The Journal of Bone and Joint 
Surgery, and Mayo Clinic Proceedings, is hosted on the HighWire 
platform. With this new agreement, PCG will be providing European 
market sales expertise for the complete set of ISPG content.

PCG has provided an extensive range of specialized and 
comprehensive sales and marketing services, customized to meet 
the needs of scholarly and professional publishers since 1990. 
Their expert, locally-based, international native-speakers staff 
in Europe will tailor a focused sales and marketing program, 
representing the ISPG content to key institutions and consortia 
throughout the region.

"We are very proud of this partnership with such an interesting 
initiative as the Independent Scholarly Publishers Group in 
Europe," said Emilie Delquie, Vice President of PCG. "This is an 
exciting opportunity for PCG to be part of making these vital 
resources widely available to European researchers and to apply 
our innovative, yet methodical approach to customize a strategic 
sales plan for ISPG members."

"We're very pleased to be working in Europe with such an 
experienced company as Publishers Communication Group," added Tom 
Taylor, Dragonfly Sales and Marketing Consulting President and 
ISPG Facilitator. "PCG's sales experience and depth of industry 
knowledge in the European library community will help provide 
European researchers with access to the excellent, peer-reviewed 
ISPG content."


For more information, please contact:
Emily Taylor
Publishing Technology plc
Email: emily.taylor@publishingtechnology.com