ALPSP Effective Journals Marketing, London, 2nd June 2011

["Barbara Holmes" <trainingadmin@alpsp.org>]

Highly interactive, small group tuition (max 20 delegates)
Places still available but please note that this course is
booking up fast:

Effective Journals Marketing
Thursday 2 June 2011
London

[SNIP]

Overview:

New business models are being introduced and technology is
creating new marketing opportunities and challenges. It's hard to
stay on top of all the changes and to know how best to apply
marketing theory in this dynamic environment. This course meets
these challenges and offers delegates a hands-on experience in
the form of an interactive workshop. The course will use a
variety of methods, including case studies, to examine some of
the hot topics (such as Open Access) in the marketplace and
review how to apply marketing techniques to generate sales and
submissions.

Programme:

*Changing business models: their impact on marketing activities
and messages

*Changing products: what do customers want? Market research
techniques

*Changing customers: new markets, personalisation and community
building

*Changing organisations: new competitors, brand, positioning

*Extending the marketing toolkit: search engines, RSS, OpenURL,
interlinking, viral marketing

Learning objectives - by the end of the course delegates will be
able to:  Understand the environment in which they operate as
marketeers and the impact this has on their strategies; use the
full marketing toolkit in the most effective ways; assess
customer needs, and make appropriate changes to their products
and marketing messages.

Who should attend: This course is an ideal next step for
marketing professionals who have attended the ALPSP Introduction
to Journals Marketing course or have had several years'
experience of putting these principles into practice but are now
looking to expand their marketing skills.

Further information at
http://www.alpsp.org/ngen_public/article.asp?aid=334938

Other 2011 Courses:

Getting the Most from Journal Publicity:
http://www.alpsp.org/ngen_public/article.asp?aid=335248

Creating High Impact Marketing:
http://www.alpsp.org/ngen_public/article.asp?aid=335357

Web 2.0: Online communities and social media:
http://www.alpsp.org/ngen_public/article.asp?aid=335233

Project Management for Publishing:
http://www.alpsp.org/ngen_public/article.asp?aid=334916

Barbara Holmes
Training Administrator
Association of Learned and Professional Society Publishers
Email: trainingadmin@alpsp.org
Tel: +44 (0) 1993 772 727