Re: U. Mich. Press pricing plan

[Sandy Thatcher <sandy.thatcher@alumni.princeton.edu>]

Michigan isn't the first press to do this. SUNY has had its 
Direct Text rental program for several years now: 
http://www.sunypress.edu/p-4989-a-soaring-minaret.aspx. SUNY's 
rental period is for 180 days, so it appears that Michigan will 
be offering more options on the period for rental. Neither press 
yet seems to be offering the possibility to rent by the chapter.

Sandy Thatcher

> >From Chronicle of Higher Education
>
>August 24, 2010, 05:16 PM ET
>U. of Michigan Press Tries Short-Term Rental Option for E-Books
>By Paige Chapman
>
>E-textbooks are not forever. Most publishers make their academic
>titles available for only a semester, or a year, after which time, the
>digital files self-destruct.
>
>Now the University of Michigan Press is trying an even shorter rental
>period for its e-books. Customers have the option of renting 261 of
>the press's most popular scholarly texts for either 40 percent or 75
>percent of list price, for a rental period of either 30 days or 180
>days. Essentially Michigan is combining two emerging trends in the
>textbook industry: rentals and e-books.
>