Re: New Media Example

[Mark Funk <mefunk@med.cornell.edu>]

On 2010-06-22 at 11:25 PM, Joseph Esposito wrote:

A fascinating consumer reference work was just brought to my
attention:

http://mtrip.com

Mtrip creates travel guides for the iPhone and iPad.  There is a
demo on the site, which is well crafted.

It takes but a small leap of imagination to see Mtrip and its
many inevitable kin beginning to shape the ways scholarly
reference works get created.  As the level of editorial work for
something like Mtrip is huge, the effort and cost of other kinds
of reference works is bound to rise.  This in turn will create
new barriers to finding audiences, as the best-produced services
are more likely to attract attention.  By "best" I don't mean
empty bells and whistles but features that provide real use to
readers.

Since this costly-to-produce mTrip app costs $5.99, I can't wait 
until our journal subscriptions approach this same level.


Mark Funk
Acting Director and
Associate Director, Resources & Education
Weill Cornell Medical Library