Effective Journals Marketing, June, London

["Barbara Holmes" <trainingadmin@alpsp.org>]

Places still available:

Effective Journals Marketing
Wednesday 9 June 2010, London

Overview:

The journals market is becoming more competitive. New business 
models are being introduced and technology is creating new 
marketing opportunities and challenges. It's hard to stay on top 
of all the changes and to know how best to apply marketing theory 
in this dynamic environment. This course meets these challenges 
and offers delegates a hands-on experience in the form of an 
interactive workshop. The course will use a variety of methods, 
including case studies, to examine some of the hot topics (such 
as Open Access) in the marketplace and review how to apply 
marketing techniques to generate sales and submissions.

Programme:

*Changing business models: their impact on marketing 
activities and messages

*Changing products: what do customers want? Market research 
techniques

*Changing customers: new markets, personalization and community 
building

*Changing organizations: new competitors, brand, positioning

*Extending the marketing toolkit: search engines, RSS, OpenURL, 
interlinking, viral marketing

Learning objectives - by the end of the course delegates will be 
able to: Understand the environment in which they operate as 
marketers and the impact that this has on their strategies; use 
the full marketing toolkit in the most effective ways; assess 
customer needs, and make appropriate changes to their products 
and marketing messages.

Who should attend:

This course is an ideal next step for marketing professionals who 
have attended the ALPSP Introduction to Journals Marketing course 
or have had several years' experience of putting these principles 
into practice but are now looking to expand their marketing 
skills.

Further information at: 
http://www.alpsp.org/ngen_public/article.asp?aid=145120

****