RE: Does "free" lead to "paid"?

[<Toby.GREEN@oecd.org>]

There is also evidence that making books freely available online 
does not increase print sales. OECD's experience is a case in 
point. Last year our books were visited free-of-charge on Google 
Books some 2.5 million times. (We allow visitors access to the 
complete book). This compares with 1.3 million visits in 2008. In 
2009, we sold c.200,000 printed copies. In 2008 we sold c.225,000 
printed copies. So, we almost doubled open access use and lost 
10% of our print sales.

Toby Green

-----Original Message-----
From: owner-liblicense-l@lists.yale.edu
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Klaus Graf
Sent: 10 March, 2010 11:47 PM
To: liblicense-l@lists.yale.edu
Subject: Re: Does "free" lead to "paid"?

Excellent post? Very poor and "shameless" post! There is 
enough empirical evidence for the opinion thet Open Access 
support print sales:

http://delicious.com/Klausgraf/monograph_open_access

Klaus Graf

2010/3/10 Joseph Esposito <espositoj@gmail.com>:
> For anyone who hasn't seen it, there is an excellent post at 
> Scholarly Kitchen by Kent Anderson. =A0Kent is on a roll. Here 
> is the link:
>
> http://j.mp/aDcdCe
>
> Kent analyzes the notion that giving away free books leads to the
> sale of books, whether p or e.
>
> Joe Esposito