RE: Why people share information

[Cherry Gordon <cgordon5@une.edu.au>]

Interesting. This seems to be analogous with the advertising 
principle put forward by David Ogilvy in: Ogilvy on Advertising. 
London: Pan, 1983. ISBN 0330269852 (pbk) where he suggests a 
longer advertising article bringing out interesting facts hooks 
the potential reader.

Cherry Gordon
cgordon5@une.edu.au

-----Original Message-----
From: owner-liblicense-l@lists.yale.edu
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Joseph Esposito
Sent: Wednesday, 10 February 2010 9:52 AM
To: Liblicense-L@Lists. Yale. Edu
Subject: Why people share information

In case anyone missed it, here is an article from the NY Times on
a study of why people share articles with one another:

http://j.mp/bnccvz

This is intriguing on a number of levels.  First, it points to
some of the appeal of various Web 2.0 devices.  Second, the
results themselves are surprising (e.g., science articles are
shared more than other articles).  Finally, it's all about the
metadata:  These are findings about how NY Times articles are
shared.

So now the Times is both first-rate content but also a source of
metadata that invites intelligent extrapolation.  I see an
emerging revenue stream in that.  Maybe the Times--or the
Meta-Times--has a role in the future of networked information
after all.

Joe Esposito