De Gruyter re-launches its corporate image

["Kathryn Ruehle" <kruehle@degruyterny.com>]

For immediate release:

De Gruyter re-launches its corporate image

To mark its 260th anniversary, Walter de Gruyter has radically 
re-thought and modernized its brand image. The publishing house 
will now be known simply as "De Gruyter" and the re-launch will 
standardize the company's image with a common logo and with an 
emphasis on the quality of the brand. Only two imprints will 
continue within the overall framework of "De Gruyter:" "De 
Gruyter Mouton," which will be solely responsible for linguistics 
publications in English, and "De Gruyter Saur," an imprint 
exclusively for the field of library and information science. The 
"Max Niemeyer" brand will be integrated into De Gruyter, with the 
name only continuing in selected publications.

In addition to the new logo, a program is being implemented to 
bring the cover designs for the various works published by De 
Gruyter, including periodicals and the user interfaces for 
e-products, in line with the new image. De Gruyter's newly 
designed web site (www.degruyter.com) launched December 1, 2009, 
and publicity material such as brochures and catalogs will also 
be revised.

"After the fusion of Walter de Gruyter, K. G. Saur, and Max 
Niemeyer in 2006, De Gruyter's 260th anniversary seemed the 
appropriate time to develop a new corporate design," says Dr. 
Sven Fund, De Gruyter's CEO. "With a uniform corporate image, we 
can meet the need of our customers and authors to see De Gruyter 
as a strong brand in the global marketplace."

In 1919, the publisher Walter de Gruyter forged a major academic 
publishing-house from the five individual publishers of G. J. 
Goeschen, I. Guttentag, Georg Reimer, Karl I. Truebner and Veit & 
Comp., with its oldest component, Georg Reimer, having been 
established on October 29, 1749. De Gruyter, still an independent 
family firm today, is committed to its long tradition of academic 
excellence in all disciplines.

If you have any questions about De Gruyter's new branding, please 
contact:

Kathryn Ruehle
Marketing, North America