ALPSP NORTH AMERICA FALL WORKSHOPS

["Lesley Ogg \(ALPSP\)" <events@alpsp.org>]

  Book now for the ALPSP North American Workshops in Washington DC 
and Philadelphia

The ALPSP North American Workshop Program is designed to meet the 
needs of the academic and professional publishing market, 
including both not-for-profit organizations of all sizes and 
commercial publishers. Our workshops offer career and personal 
development, preparing attendees for the challenges of the 
future.  They are very focussed, and to allow for active, 
hands-on participation we limit registration to 12-18 attendees. 
This also provides for networking opportunities, both with the 
tutors and other registrants. Each course lasts a day and 
consists of a mix of presentations, real-life case studies, 
practical break-out sessions and a question and answer slot.

All workshops are full day and include continental breakfast, 
coffee/tea breaks, lunch, and workshop materials.

BOOK YOUR PLACE AT http://alpsp.allenmm.com  or contact Isabel 
Czech, Executive Director, ALPSP North America, 
Isabel.czech@alpsp.org

*** Early Bird discount will be offered. Receive an additional 
15% discount if you register for both Web 2.0 and Creating High 
Impact Marketing workshops. ***

WEB 2.0: WHY IT MATTERS AND WHAT YOU NEED TO KNOW
Tutors: Terry Hulbert, American Institute of Physics & Anna 
Jester, Allen Press
Wednesday, September 30, Washington, DC
This hands-on course will clear away any perceptions that Web 2.0 
is a mix of confusing jargon and technology, and demonstrate how 
Web 2.0 thinking and tool use can help publishers to become more 
successful.

CREATING HIGH-IMPACT MARKETING
Tutors: Janet Fisher, Publishers Communication Group, Inc; 
Melissa Blaney, American Chemical Society; Ted Freeman, Atypon
Thursday, October 1, Washington, DC
Successful, result-orientated marketing involves creating 
high-impact online and print material. High-impact material can 
help build brands, develop customer loyalty and generate 
revenues.

THE JOURNAL EDITORIAL OFFICE
Tutors: Evelyn Jabri, American Chemical Society; Nancy 
Winchester, American Society of Plant Biologists; John Long, 
American Society of Plant Biologists
Wednesday, November 4, Washington, DC
This is an introductory, highly participative, course for those 
new to the editorial side of journals publishing. Participants 
will gain a broad overview of the workings of the editorial 
office in both non-commercial and commercial publishing 
companies.

UNDERSTANDING JOURNAL METRICS   **NEW WORKSHOP**
Tutors: Marie McVeigh, Thomson Reuters Scientific; David Tempest, 
Elsevier
Thursday, November 5, Philadelphia, PA
Do you really  know what an Impact Factor is? Many of us think we 
know, but do we really?  Two of the industry's leading industry 
experts will share their knowledge and help bring us to the next 
level.

FUNDAMENTALS OF JOURNALS FINANCE
Tutors: Corey Gray, Taylor & Francis; Paul Hilger, Consultant
Tuesday, November 17,  Philadelphia, PA
What do all those financial terms mean? Can you make any sense of 
the financial information provided to you? This workshop will 
provide an in-depth look at journal finances with an overview of 
profitability, revenue streams and expenses.

LICENSING DIGITAL CONTENT
Tutors: Carol Richman, SAGE; Valentina Kalk, World Bank 
Publications; Eric S
Slater, American Chemical Society
Wednesday, November 18, Washington, DC
This workshop will outline the development of electronic 
licensing and how it relates to primary product sales, secondary 
sales and copyright.

PROJECT MANAGEMENT FOR PUBLISHING
Tutors: Cara Kaufman, Kaufman-Wills Group LLC; Carolyn Hassett, 
SAGE
Publications
Thursday, November 19, Washington, DC
Today, every part of the publishing process is subject to change. 
How well we manage the change determines our level of success. 
Introduction of appropriate project management methods can help 
you gain control over an unwieldy project and increase your 
chances of a winning result.

Early Bird discount will be offered. All workshops are full day 
and include
continental breakfast, coffee/tea breaks, lunch, and workshop 
materials.

BOOK YOUR PLACE AT http://alpsp.allenmm.com

For additional information go to www.alpsp.org or contact Isabel 
Czech, Executive Director, ALPSP North America, email: 
Isabel.czech@alpsp.org

For further information on ALPSP training: www.alpsp-training.org

ALPSP is a Company limited by guarantee and incorporated in 
England and Wales Registration no: 4081634. Registered Office: 
1-3 Ship Street, Shoreham-by-Sea, West Sussex BN43 5DH UK