Informa Healthcare journals to unite on one platform

["White, Andrew (USA)" <Andrew.White@informausa.com>]

Informa Healthcare journals to unite on one platform

Pharmaceutical Science and Medicine Journals Create Robust 
Information Service for Customers

Informa Healthcare has announced that its peer-reviewed medical 
titles will be joining the company's pharmaceutical science 
titles to form one, united platform for drug discovery and 
clinical medicine on:  www.informahealthcare.com.

The combination of medicine and pharmaceutical science titles 
simplifies the customer experience in one new, easy to use, 
robust platform that will deliver online content and archive 
material from more than 170 journals.

All of the journals will utilize the online content management 
and delivery system provided by Atypon Systems, Inc. - a platform 
provider for over 70 information providers including JSTOR, New 
England Journal of Medicine and the American Chemical Society. 
The new platform offers the option of online trials, advanced 
searching, alerting, and single article purchases. In addition, 
the Atypon system enables Informa Healthcare to integrate the 
online content of over 170 journals with a comprehensive archive 
service, giving pharmaceutical and healthcare professionals one 
central, high-quality source of information spanning the fields 
of medicine and pharmaceutical science.  The beta site on the new 
platform is scheduled for release in summer 2009 and the complete 
transition will continue through to the end of this calendar 
year.

"Our flexible technical architecture allows us to deploy 
functionally rich web sites tailored to the needs of particular 
information sectors. We are delighted to have delivered a 
cost-effective solution that addresses the specific needs of 
clinical medicine, pharmaceutical and allied markets for Informa 
Healthcare," says Chris Beckett, Vice President of Sales and 
Marketing - Atypon Systems.

"We are excited to be able to offer this one-stop-shop hosting 
platform for our customers," said Phil Garner, Publishing 
Director at Informa Healthcare. "This new platform means that 
healthcare, academic and corporate professionals will have one 
central, high-quality source of information spanning the drug 
discovery and clinical medicine fields from bench to bedside - 
including a comprehensive and easy-to-use archive service dating 
back to 1921."

Informa Healthcare is encouraging customer feedback throughout 
the transition process. Subscribers will have a chance to send 
feedback and post questions about the beta site, and Informa is 
doing everything possible to make the transition as seamless and 
easy as possible. There will be a dual-hosting period with the 
informaworld platform, which currently hosts the content, through 
2009 allowing for a gradual migration and the site will provide 
reports and statistics to help subscribers analyze usage.

"This new improved service provides users with outstanding 
navigation and functionality and is all about bringing together 
quality information and addressing the needs of our readers with 
the touch of a button," explained Phil.  "Until now, users had to 
duplicate their searches across the different platforms or miss 
out on coverage in their interest area because it was published 
elsewhere.  Now, readers will be pointed from one article towards 
other articles of interest within the: www.Informahealthcare.com 
site.

For more information, visit: www.informahealthcare.com.

About Informa Healthcare

Informa Healthcare provides authoritative research and analysis 
for all sectors of the Life Science, Medicine and Pharmaceutical 
sectors to better serve the commercial and academic needs within 
the scientific and clinical communities. Informa Healthcare is a 
division of Informa plc (London: INF). Informa has more than 150 
offices in 40 countries and employs 7,500 staff around the world. 
Informa Healthcare is headquartered in London with offices in New 
York, Melbourne and Stockholm.

About Atypon Systems, Inc

Since 1996, Atypon Systems, Inc. has provided software, hosting, 
and systems development to the information industry, allowing 
content providers to grow their business by providing superior 
technology and service that supports the electronic exchange of 
information. Atypon's solutions include Atypon Premium, a 
complete e-publishing platform for information providers who wish 
to manage the entire process of delivering and managing their 
content online, and Atypon Link, a cost effective, aggregated 
hosting platform for information providers who require a well 
managed, outsourced e-publishing service. For more information 
visit:  www.atypon.com.

For further information, please contact:

Informa Healthcare
Andrew White
informajournalsenquiries@informa.com