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University press project

Some cross-posting here.

I am working with the Monterey Institute for Technology and 
Education on a project to research the marketing of books, 
especially online marketing, published by university presses. 
The project is supported by a grant from the Andrew W. Mellon 
Foundation.  The aim of the project is to attempt to identify 
means by which univesity presses can improve their book sales and 
hence strengthen their financial condition.

A summary of the project is on the MITE Web site:
http://montereyinstitute.org.  The specific page is
http://www.montereyinstitute.org/pdf/Mellon%20Grant%20Press%20Release_11-4-08.pdf

We would like to hear from university press directors and others 
in the value chain of press publishing.  A special email address 
has been set up for the project:  miteupressproject@gmail.com.

I hope to hear from interested parties.

Joe Esposito