Re: question regarding OA "color status" as a marketing tool

[Chris Olson <chris@chrisolson.com>]

Hi Greg!

I don't know if publishers publicize their OA policies, but I do 
know that any way a business can distinguish itself from 
competitors is a good marketing strategy. And if the uniqueness 
can be conveyed using visual cues like color, graphics, branding, 
etc, then the strategy yields even better results as long as the: 
1.) unique feature is valuable to the targeted market, and 2.) if 
the visual cue is recognized by the target market as representing 
a feature they value.

Hope this helps.

Chris
.......................................
Chris Olson, M.L.S., M.A.S.
Strategic Marketing Advice Exclusively for Information Providers