APS 2009 Journal Prices

["'Martin Frank'" <MFrank@The-APS.org>]

FOR IMMEDIATE RELEASE
Contact: Margaret Reich
Office: 301.634.7071
MReich@the-APS.org

AMERICAN PHYSIOLOGICAL SOCIETY (APS) ANNOUNCES 2009 SUBSCRIPTION 
PRICES

Nominal increase of 2.5 percent for 2009 subscriptions is due to 
income from new Author's Choice Program

Bethesda, MD (May 16, 2008) -The cost of subscribing to the 14 
scientific journals published by the American Physiological 
Society (APS; www.the-APS.org <http://www.the-aps.org/> ) will 
rise by a nominal 2.5 percent in 2009.  Margaret Reich, Executive 
Editor of the journals, said the increase will apply to 
subscriptions for the American Journal of Physiology - Cell 
Physiology; American Journal of Physiology - Consolidated; 
American Journal of Physiology - Endocrinology and Metabolism; 
American Journal of Physiology - Gastrointestinal and Liver 
Physiology; American Journal of Physiology - Heart and 
Circulatory Physiology; American Journal of Physiology - Lung 
Cellular and Molecular Physiology; American Journal of Physiology 
- Regulatory, Integrative & Comparative Physiology; American 
Journal of Physiology - Renal Physiology; Journal of Applied 
Physiology; Journal of Neurophysiology; Physiological Genomics; 
Physiological Reviews; Physiology; and The Physiologist.-

Author's Choice Revenues Responsible for Small Increase

The less-than-expected increase is due in part to revenues 
generated by the Society's new program, Author's Choice. The 
program, introduced nine months ago, allows authors who publish 
with the APS and want to provide the public with immediate access 
to the results the ability to do so, for a fee. Author response 
to the new program has been positive.

According to Reich, 'The APS is a nonprofit organization working 
with a largely nonprofit subscriber base. We have chosen to use a 
portion of our new revenues to help offset the cost of 
subscriptions.' As a result, next year's increase is 
approximately 50 percent less than the increase announced for 
2008.

Reich noted that this is an economically tumultuous time for the 
academic librarians, the Society's primary customer.  'Using new, 
non-subscriber revenue to help reduce the burden of costs on our 
customers is one of several ways we hope to help minimize some of 
the difficult choices librarians now face,' she said.

The APS' 14 journals are a continuing contribution to the 
advancement of scientific knowledge and education, and have been 
since our first scientific journal was published in 1898, 
according to APS Executive Director Martin Frank. He noted, 
'Then, as now, the APS remains committed to the distribution of 
our content at a cost that is within reach of the user.'

About the APS

Physiology is the study of how molecules, cells, tissues and 
organs function to create health or disease. The American 
Physiological Society is a nonprofit organization devoted to 
fostering scientific education and research, and the 
dissemination of information in the physiological sciences. From 
its beginnings in l887 the Society has grown to more than 10,500 
researcher-members today. In addition to being a member-based 
organization, the APS is a premier not-for-profit publisher in 
the life sciences. Its publications are among the most respected 
and frequently cited in the field. The Society publishes 14 
widely acclaimed scholarly journals and recently posted more than 
650,000 pages of historical scientific studies online. For 
further information log on to http://www.the-APS.org 
<http://www.the-aps.org/> .



Physiology is the study of how molecules, cells, tissues and 
organs function to create health or disease. The American 
Physiological Society (APS; www.The-APS.org/press) has been an 
integral part of this discovery process since it was established 
in 1887.


Note: For further information, contact Margaret Reich, Executive 
Editor, APS Publications at MReich@the-aps.org or 301.634.7101.

Martin Frank, Ph.D.
Executive Director, American Physiological Society
9650 Rockville Pike, Bethesda, MD 20814-3991 USA
Tel: 301-634-7118
Fax: 301-634-7241
E-mail: mfrank@the-aps.org
APS Home Page: www.the-aps.org