Salem Press, Inc. Selects Atypon Systems, Inc. to Develop Delivery Platform for Online Reference Works

["Lucy McBride" <lmcbride@atypon.com>]

The below Atypon news may be of interest to Liblicense readers

HACKENSACK, New Jersey and SANTA CLARA, California-May 03, 2007- 
Salem Press, Inc., the award-winning publisher of literary, 
historical and scientific reference materials, has entered into 
an agreement with Atypon Systems, Inc., a leading e-publishing 
solutions provider, to develop an online publication and hosting 
platform for reference works.

The new Salem Press reference work site will initially go live 
for Magill's Medical Guide (MMG), with the flexibility for Salem 
to take other reference works online as required. Salem Press 
will benefit from the rich feature set and proven capabilities of 
Atypon Premium in being able to deliver online content. In 
addition, Salem will work collaboratively with Atypon, as a 
strategic technology partner, to develop further enhancements and 
services relevant specifically to the delivery of their reference 
works.

Chris Beckett, VP of Sales and Marketing of Atypon Systems, 
commented: "It is clear that publishers with multiple print 
products such as reference works, books and journals are keen to 
respond in the digital space to their user's requirements for a 
service that can deliver relevant content irrespective of the 
original publishing format. Atypon Premium was designed from the 
outset to be format neutral and to accommodate all forms of 
scholarly content. While many of our largest and longest standing 
sites have been focussed on the delivery of journal content we 
are delighted to be working with Salem Press on the delivery of a 
key reference work of this quality and importance. An integrated 
e-book offering is due later this year, for a 
shortly-to-be-announced client. These two developments taken 
together will establish Atypon as one of the first service 
providers to provide a completely integrated offering to 
publishers seeking to move all their print assets online in an 
integrated and user friendly way."

Peter Tobey, VP of Sales and Marketing at Salem Press, noted that 
the flexibility of the Atypon system suited the needs of Salem's 
several audiences. "Salem's reference is used by high schools, 
public libraries and colleges. The varying needs of these users 
requires a platform that is appropriate to their different levels 
of sophistication."

Tobey also added that Salem's approach to its first independent 
online effort is to combine print and electronic resources. 
"Magill's Medical Guide will be available as a bundled product, 
the print version entitling institutions to a full three year 
subscription to the online database and its regular updates. We 
think making this substantial resource available in both media 
for the cost of a print-only product will make it possible for 
many schools and libraries to introduce students to online 
reference." About Salem Press Since 1949, Salem Press has been 
the publisher of reference works on literature, history and 
biography, the social sciences and the sciences suitable for 
adult and young adult readers spanning all educational venues. 
Reference materials are both printed and electronic. The company 
distributes its work to college, school and public libraries.

About Atypon Systems, Inc.

Since 1996, Atypon Systems, Inc. has provided software, hosting, 
and systems development to the information industry, allowing 
publishers to grow their business by providing superior 
technology and service that supports the electronic exchange of 
scholarly information. Atypon's solutions include Atypon Premium, 
a complete e-publishing solution for publishers who wish to 
manage the entire process of delivering and managing their 
content online, and Atypon Link, a cost effective, aggregated 
hosting platform for publishers who require a well managed, 
outsourced e-publishing service. For further information please 
visit http://www.atypon.com

For further information, please contact:
Peter W. Tobey
V.P. Sales & Marketing
Salem Press
(201) 968-9599
ptobey@salempress.com

Nash Pal
Strategic Marketing Manager
Atypon Limited
Tel: +44 (0) 870 350 2032
Email: npal@atypon.com