News. Young Consumers jrnl now published by Emerald

[Chris Olson <chris@chrisolson.com>]

Of possible interest. Please pardon cross posting. Feel free to 
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to colleagues.

......................................
Chris Olson, M.L.S., M.A.S.
Chris Olson & Associates
Marketing Consultants to Information Professionals

*********************************  
FOR IMMEDIATE RELEASE
 
Emerald Acquires Niche Marketing Journal
 
Young Consumers features latest research findings

UNITED KINGDOM ,  April 27, 2006 - Emerald Group Publishing
announces the addition of Young Consumers to its portfolio of
marketing journals. The quarterly research title provides the
latest thinking, research, and new approaches on marketing to
children and young people.  Formerly known as International
Journal of Advertising and Marketing to Children, the title was
acquired from the World Advertising Research Center (WARC) in
March.   Young Consumers complements the titles in the
Emerald marketing portfolio and brings the number of its
marketing journals to 12. It draws upon the experience and
knowledge of children and youth marketers, advertising agencies,
market researchers, and the very best in academic research. Young
Consumers provides practical guidance through industry
initiatives, reports, interviews, and book reviews alonside
articles that represent fundamental new thinking. It will be
particularly useful for readers of Journal of Consumer
Marketing that focuses on how people behave as consumers
worldwide.   Emerald holds a strong position as a publisher
of marketing journals with the following titles:

European Journal of Marketing
International Journal of Bank Marketing
International Journal of Entrepreneurial Behaviour and Research
International Marketing Review
Journal of Business & Industrial Marketing
Journal of Consumer Marketing
Journal of Fashion Marketing and Management
Journal of Product and Brand Management
Journal of Services Marketing
Marketing Intelligence & Planning
Qualitative Market Research: An International Journal  

About Young Consumers  http://www.emeraldinsight.com/yc.htm Young
Consumers is a quarterly research journal showcasing the latest
thinking, research, and new approaches on marketing to children
and young people.  Recent topics covered include the social
responsibility that marketers have when promoting products and
services to children and young people, marketing ethics, and
regulatory and legal developments. The journal is read by
professionals within advertising, media, and marketing agencies
as well as academics, researchers, and students in business and
marketing disciplines.     

About Emerald  http://www.emeraldinsight.com

Emerald Group Publishing, Ltd. is the leading international
publisher of academic and professional literature in the fields
of management and library and information services. Consistently
ranked at 98% in customer satisfaction surveys, Emerald was voted
"Best Customer Support" by readers of The Charleston Advisor.

Emerald publishes over 150 peer-reviewed titles such as
Management Decision, European Journal of Marketing, Journal of
Documentation, Library Hi-Tech, Journal of Knowledge Management
and The TQM Magazine. Emerald's flagship product, Emerald
Management Xtra, is dedicated to the continued development of
business schools and management departments worldwide.

Contact:

   Gill Crawford
   Head of Corporate Communications
   Emerald Group Publishing, Ltd.
   60/62 Toller Lane, Bradford, BD8 9BY UK
   Phone: 011 44 274-777700
   Fax: 011 44 1274-785201
   www.emeraldinsight.com
   gcrawford@emerladinsight.com

   or

   Chris Olson
   Chris Olson & Associates
   Grasonville, MD 21638 USA
   410-827-5642
   chris@chrisolson.com

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