PCG Launches Market Segmentation Study

[Liblicense-L Listowner <liblicen@pantheon.yale.edu>]

Of possible interest to readers.
_____________________________________

I am very happy to introduce PCG's newest service, the Market Segmentation
Study.  Details about this service can be found in the press release I
have included below and also on the PCG website at www.pcgplus.com/news/.  
I welcome the chance to discuss the benefits of the Market Segmentation
Study in person at either the Frankfurt Book Fair or the Charleston
Conference; please don't hesitate to contact me directly to arrange a
meeting at either event.

Doug

_______________________________
Douglas H. Wright
Vice President and General Manager
Publishers Communication Group, Inc.
875 Massachusetts Avenue
7th Floor
Cambridge, MA 02139
USA
Phone: +1 617-497-6514
Fax: +1 617-354-6875
Email: dwright@pcgplus.com
_______________________________

PCG Launches Market Segmentation Study
Cambridge, MA, USA
September 30, 2005

Publishers Communication Group is pleased to announce the formal launch of
its new offering: the Market Segmentation Study. This groundbreaking
service analyzes a publisher's Core and Non-Core Markets and determines if
they are underperforming in any specific market segments compared with
competitors.

Douglas Wright, General Manager of PCG, commented, "PCG has succeeded in
customizing a solution in response to the American Physiological Society's
needs, and we are pleased to now extend this service to all of our
clients.

"The Market Segmentation Study is another example of how PCG continues to
move beyond standard responsive services - becoming a consultative partner
with our clients. Helping publishers to understand and respond to their
position in the library and institutional marketplace remains one of our
core competencies."

After reviewing the results, Martin Frank, PhD, Executive Director of the
American Physiological Society, noted, "We found the market study very
valuable. The results of PCG's careful design and in-depth analysis
provided us with concrete information about our publications'
institutional subscription base, which validated some of our previous
assumptions. The comparison with like content framed the data points in a
salient way."

Margaret Reich, Director of Publications and Executive Editor of the
American Physiological Society, added, "The market segmentation study
report revealed key areas of strength and others of potential growth for
our titles. By focusing on the underserved customer categories, we hope to
be able to address their specific needs and increase the adoption of our
journals."

If you would like to discuss how the Market Segmentation Study could be
implemented to benefit your organization, please contact Doug Wright at
dwright@pcgplus.com or by phone at 617-497-6514.

About PCG's Market Segmentation Study 

PCG employs its proprietary approach to study your subscriber data and
compares this information with the results from an analysis of subscribers
to titles you consider competitive. The ensuing analysis explores the
breadth and depth of your coverage within Core and Non-Core Markets. It
results in recommendations and strategies to address the specific growth
opportunities identified.

About PCG

Publishers Communication Group, Inc. is a full-service marketing and sales
consulting firm with locations in Cambridge, Massachusetts, and Oxford,
England. PCG was established in 1989 as a resource for scholarly
publishers to more effectively work with the global library market. PCG
offers qualitative and quantitative marketing research, international
multi-lingual telemarketing services, UK- and US-based customer services
operations, sales representation, and strategic consulting.

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