Cell Press Announcement concerning Free Subscriptions

["Menefee, Daviess (ELS)" <D.Menefee@elsevier.com>]

**Please excuse the cross posting.
The following was announced at ALA Chicago.

Elsevier Offers Free Personal Subscriptions to Cell for Individuals at
Institutions with Site Licenses

Chicago, June 23, 2005-Elsevier's Cell Press imprint announces the launch
of its Cell Affiliated Subscription Program, which will provide a free
Cell personal print subscription to any individual affiliated with an
institution in the USA or Canada that has licensed Cell Online via
Elsevier's ScienceDirect platform. The innovative program, which provides
subscriptions for personal use only, will begin in July. Institutional
pricing for Cell print and online subscriptions will not change, as
increased advertising sales due to growing circulation is expected to
cover the cost of the free subscriptions. Cell Press President and CEO
Lynne Herndon noted, "This new business model has advantages for all of
Cell's constituents-researchers, institutions, advertisers, and authors-by
increasing the journal's visibility and impact in life sciences research.
Librarians have told us how difficult it can be for them to communicate
the value of their licensing efforts to their patrons. Putting print
copies in these users' hands is a tangible illustration of the benefit of
our partnership with our library customers."

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