RE: Google Print and Innovation

[<Toby.GREEN@oecd.org>]

Heather,

I thought you might like some real figures.

We have 603 books live in Google Print (we were one of the first
publishers to be included in the service). There have been about 45,000
page impressions (i.e. viewings of pages) and nearly 700 click-throughs to
online bookshops (one of which is ours). Our book sales overall are
slightly better than this time last year, so perhaps some of the 45,000
page impressions are leading to some offline orders. But other reasons
might also explain our better sales since we introduced a new promotion
system in November and have published some better books this year.

Toby Green
Head of Dissemination and Marketing
OECD Publishing
Public Affairs and Communications Directorate
http://www.oecd.org/Bookshop 
http://www.SourceOECD.org  - our award-winning e-library
http://www.oecd.org/OECDdirect  - our new title alerting service
+33 1 45 24 94 15 (phone)/ 53 (fax)
2 rue Andr� Pascal, 75775 Paris Cedex 16, France

-----Original Message-----
[mailto:owner-liblicense-l@lists.yale.edu] On Behalf Of Heather Morrison
Sent: 24 June, 2005 5:13 AM
To: liblicense-l@lists.yale.edu
Subject: Google Print and Innovation

When Medline became publicly accessible, usage increased a hundred fold.

Will Google Print create new markets for academic books - markets that
publishers have never dreamed of?  Many members of the public have likely
never perused an academic library catalogue or publishers' lists of
offering - but if Google Print results point them to academic works, will
some want to buy?  If they do want to purchase, will publishers be ready
to sell?

If publishers succeed in stopping the project - is this an opportunity
lost?

What would it cost for publishers to come up with marketing research to 
find out?

cheers,

Heather Morrison