Knowledge@Wharton Announces Launch of Chinese Version

[Robert Staple <robertstaple@yahoo.ca>]

Wharton School Publishing (http://www.whartonsp.com) Announces Launch of Knowledge@Wharton Chinese Version 

SHANGHAI & PHILADELPHIA, Pa., March 22, 2005 

Knowledge@Wharton, the online research and business analysis journal of
the Wharton School of the University of Pennsylvania, today launched a
free Chinese version of its website called China Knowledge@Wharton. The
new site, which is published in Chinese, enables Knowledge@Wharton to
reach management leaders in Chinese-reading populations worldwide.

China Knowledge@Wharton in simplified Chinese (requires Chinese character
fonts):

http://knowledge.wharton.com.cn 
China Knowledge@Wharton in English: 
http://knowledge.wharton.com.cn/index.cfm?languageid=1 

The new version was launched in recognition of the growing importance of
China's economy. Prior to the launch, there were over 150
Knowledge@Wharton articles in English that mention China.
Knowledge@Wharton also has published special reports on China, including a
recent one with the Boston Consulting Group. And as the Asia/Pacific
region represents the second largest subscriber base of all
Knowledge@Wharton English readers, significant interest among Chinese
speaking readers is anticipated.

"The Wharton School is pleased to launch China Knowledge@Wharton," said
Wharton Dean Patrick T. Harker. "This new version furthers Wharton's
educational mission of advancing global business practice by expanding our
ability to disseminate the research and business knowledge created by our
faculty to readers around the world."

Added Mukul Pandya, editor and director of Knowledge@Wharton: "The launch
of China Knowledge@Wharton reflects the vital role China plays in the
world today, as the world's fastest growing economy. But it is also a
reflection of Knowledge@Wharton's own dramatic growth, attracting a loyal
readership constantly seeking deep insights into a range of business
issues."

The Chinese version will provide articles and research papers in its
database from existing Knowledge@Wharton content as well as articles
uniquely created for the new version. The site will be published from
Shanghai and will be funded by donations as well as corporate
sponsorships. The founding sponsors of China Knowledge@Wharton include RGM
International, Ta Ya Group, Yageo and Asia Pacific Telecom Group.

The launch was announced today at a special Wharton School event in
Shanghai at the Grand Hyatt Hotel attended by Wharton Deputy Dean David
Schmittlein and Knowledge@Wharton Editor Mukul Pandya. The first Chinese
edition includes a special interview with Haier Group CEO Zhang Ruimin. In
addition, readers will find a Boston Consulting Group and
Knowledge@Wharton special report on "Overcoming the Challenges in China
Operations.: Experts at BCG and Wharton weigh in on such issues as
developing management talent, R&D operations, sourcing of high-tech and
traditional goods, and logistics. In addition, the CEO of TCL, one of
China's largest companies, discusses his company's experiences in the
global marketplace.

About Knowledge@Wharton and the Wharton School

Knowledge@Wharton is a biweekly online resource that captures knowledge
generated at Wharton through such channels as research papers,
conferences, books, and interviews with faculty on current business
topics, and distributes that knowledge online to a global business
audience. The site, which also delivers regular email updates, is free and
can be accessed at Knowledge@Wharton (http://knowledge.wharton.upenn.edu).
Prior to this launch, Knowledge@Wharton had over 450,000 subscribers. This
will be the fourth language in which Knowledge@Wharton publishes content.
In addition to English, it publishes in Spanish and Portuguese
(http://www.wharton.universia.net).

The website contains more than 1,500 articles and research papers in its
database and more are added every week. Over the past five years,
Knowledge@Wharton has been featured in the Wall Street Journal, the
Financial Times, BusinessWeek, the Economist Intelligence Unit,
Information Week and several other publications.

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