ALPSP Tech Update: Tools for more effective marketing, London, January 19th

["Laura Cox" <laura.cox@frontlinegms.com>]

Apologies for cross posting

The following ALPSP Update has been rescheduled for January 19th 2005:

ALPSP Technical Update
Tools for more effective marketing
Wednesday 19 January 2005, BSG House, 226-236 City Road, London, EC1V 2TT
Chair: Alastair Dryburgh, Independent Consultant

Overview

Online has transformed the ways in which you can deliver your content:
what can it do for the ways you market it? This technology update will
provide practical examples of effective online marketing:

* How to market more effectively using email without becoming a spammer

* How to analyse the flow of visitors through your site to improve the
user experience and increase sales

* How to bring more search traffic to your website
Who should attend

The updates are designed for those whose primary focus may not be in
technical areas but who need to make decisions regarding the
implementation of technology and its use.

Register on-line at: http://www.alpsp.org/events/techupdates/u190105.htm

For further information please contact Lesley Ogg, Events Coordinator,
events@alpsp.org, Tel: 01245 260571