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New Kid On The Block: Wharton School Publishing



There is a new imprint being started by the Wharton School, University of
Pennsylvania called Wharton School Publishing .
They are coming out of the gate strong with three books for the fall and
they are getting good coverage in the press.

Wharton School Publishing upcoming titles (2004)

The Real New World Order, Kenichi Ohmae (McKinsey)
Making Strategy Work, Larry Hrebiniak (Wharton)
Will Your Next Mistake Be Fatal? Robert Mittelstaedt (Wharton)
Conflict And Consensus: Why Great Leaders Don't Take Yes For An Answer, 
        Michael Roberto (HBS)
Capitalism At The Crossroads, Stuart Hart (Cornell)
Managing Your Customers As Investments: Are You Spending More On Your
        Customers Than They Are Worth? Sunil Gupta (Columbia)
The Enthusiastic Employee, David Sirota (Chairman of Sirota Consulting)
Low Risk, High Returns: A Manifesto For The 21St Century Company, Sayan
        Chatterjee (Case Western)
The Chinese Century: The Rise Of Chinese Business And Its Effect On The
        World Economy, Oded Shenkar (Ohio University)