Re: Wellcome Trust report

["Fytton Rowland" <J.F.Rowland@lboro.ac.uk>]

"> Don't forget that with the short runs most scholarly journals already
> have, the majority of costs do not lie in the manufacturing at all"

I was aware of that.  The scenario I was thinking of - a quite likely 
one - was one where the majority of user demand is for the electronic 
version, which therefore has to carry the burden of the first-copy 
costs and overheads.  Regardless of whether the electronic version was 
financed by an Open Access or a Toll Access approach, there might be a 
small residual demand for printed copies.  These might be supplied at a 
price that covers the manufacturing and distribution costs plus a 
modest mark-up, and could be produced economically using a digital 
press even if only a dozen or two were needed.  Equally, a CD-ROM 
version might be offered on similar terms.

Fytton Rowland, Loughborough University, UK.