Re: Does anyone have the data?

["Sally Morris \(ALPSP\)" <chief-exec@alpsp.org>]

Have a look at the EPS analysis of the STM market - and also the new paper
from Credit Suisse/First Boston - both suggest it is considerably higher,
and from my own experience (albeit some years ago) I would tend to agree

Sally Morris, Chief Executive
Association of Learned and Professional Society Publishers
South House, The Street, Clapham, Worthing, West Sussex BN13 3UU, UK

Phone:  +44 (0)1903 871686 Fax:  +44 (0)1903 871457
E-mail:  chief-exec@alpsp.org
ALPSP Website  http://www.alpsp.org

ALPSP Training Course: Introduction to Journals Finance - 05 May 2004 - see
http://www.alpsp.org/training/tIJF050504.htm

----- Original Message ----- 
From: "Joseph J. Esposito" <espositoj@worldnet.att.net>
To: <liblicense-l@lists.yale.edu>
Sent: Thursday, April 29, 2004 6:25 PM
Subject: Does anyone have the data?

> Jan Velerop noted:
>
> "I estimate the industrial revenues in respect of primary journals to be
> less than 5%."
>
> JE:  I think this is a responsible, educated estimate, but I wonder (and
> have been wondering for years) if anyone has the data. In publishers'
> parlance, this is called a "sales-by-channel" analysis.  Every individual
> publisher tracks this in great detail for his or her own publications, but
> channel proportions vary by journal, by discipline, and by geography
> (e.g., for hardcover books, bookstores in France have greater market share
> than bookstores in the U.S.).  One of the reasons that the information is
> hard to come by is that publishers guard it zealously, as I always did and
> do. Another reason is that publishers use different typologies; one man's
> government account is another man's institutional account.  This is also
> expensive market research to do, if done well (probably a $50k job in the
> U.S. alone, maybe a bit more).
>
> I would love to see this data.  Ideas, anyone?
>
> Joe Esposito