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Picking up on Ann's comment



In a characteristically well-thought-out post, Ann Okerson wrote:

>(Of course if the journals publishing system changes from today's peer
>reviewed bundle of XXX articles per journal to something else, more
>freewheeling, then all bets are off about... everything.  But so far, 
>even with the newest online titles and most creative business models, the 
>STM journal concept remains much the same.)

JE:  And this is what is likely to happen.  Radio did not kill newspapers,
but newspapers changed.  TV did not kill radio, but radio changed.  So
much energy is going into the laws of succession for a defunct monarchy,
energy better spent on anticipating what this exciting new medium could do
in the hands of creative entrepreneurs.  The Public Library of Science and
Elsevier are fighting the last war.  Innovation takes place at the
margins, not at the center.  For all the stridency of BioMed Central, it
is Google that soars.

Joe Esposito