Re: Publishers' view/reply to David Prosser

["Fytton Rowland" <J.F.Rowland@lboro.ac.uk>]

> In the end, it is author behaviour which will drive change
>
> Sally Morris, Chief Executive

Isn't that the whole point?  We are all - whether proponents or opponents
of OA - agreed that the scholarly journal system is author-driven, and
therefore that in the end it is what authors want that will prevail.

But it is precisely that feature that makes the present system such an
ineffectual market.  Authors control the market but do not pay.  
Libraries pay but have no power (he who pays the piper does *not* call the
tune).

Thus advocates of market economics should favour an author-pays system!

Fytton Rowland, Loughborough University