Wharton School and Pearson Education Launch Wharton School Publishing

[Robert Staple <robertstaple@yahoo.ca>]

Pearson Education and the Wharton School Launch Wharton School Publishing
(www.whartonsp.com) New Force In Business Publishing

February 18, 2004

Pearson Education, the world's leading education company, and the Wharton
School of the University of Pennsylvania, one of the world's premier
business schools, today announced the launch of Wharton School Publishing,
an innovative new player in global business publishing. Wharton School
Publishing will provide practical knowledge that can be applied by
business leaders to make real change in their professional lives.  
Wharton School Publishing will publish a select group of the world's
foremost business thinkers in print, audio and interactive formats. All
titles will receive the Wharton seal of approval, ensuring that each is
timely, important, conceptually sound, empirically based and
implementable. They will include books, audio books, e-documents, CD-ROMs
and videos.

Wharton School Publishing's editorial focus on applicable
knowledge, along with multi-media publishing, will enable readers to gain
new insights into the issues shaping the future of business and plan and
take action to achieve their goals.  Through Pearson's extensive
distribution channels, Wharton School Publishing aims to become the
world's leading imprint for applied business knowledge, publishing in
multiple languages and reaching all corners of the world.  Wharton School
Publishing represents distinguished authors from the world's leading
business schools and corporations. [SNIP]

Ahead of the imprint's first release in July 2004, Wharton School
Publishing is showcasing book content and other materials free of charge
at www.whartonsp.com. Visitors will be able to read and download book
excerpts from March 1 through the imprint's official launch in summer
2004. New texts will appear on a regular basis each month. [SNIP]

Marjorie Scardino, Chief Executive of Pearson, said, "The world's best
companies and business people keep investing in learning throughout their
lives. Our partnership with Wharton will turn the latest academic ideas
into practical learning that business people can apply to make their
companies more valuable."  Wharton Dean Pat Harker commented, "Wharton
School Publishing is really an extension of the School's longstanding
commitment to excellence in business education, thought leadership and to
the creation and dissemination of knowledge. This initiative also
reinforces our belief that people learn in multiple ways -- whether it be
books, audio or interactive tools. Wharton School Publishing's variety of
offerings will meet those needs, and, perhaps most important, will come
with the Wharton seal of approval."

"Today's business readers are bombarded with many new ideas," said Jerry
Wind, Wharton Marketing Professor and Co-Editor of Wharton School
Publishing, "We are helping to cut through the clutter with ideas that are
rigorous, timely and implementable."  Fifteen leading Wharton faculty
members sit on the Wharton School Publishing editorial board. The board's
responsibilities include identifying topics for books and ensuring the
consistent quality of the imprint's portfolio. Wharton School Publishing's
co-editors are Jerry Wind and Pearson Education's Tim Moore.

About The Wharton School

The Wharton School of the University of Pennsylvania is recognized around
the world for its academic strengths across every major discipline and at
every level of business education. Founded in 1881 as the first collegiate
business school in the nation, Wharton has approximately 4,600
undergraduate, MBA, and doctoral students, more than 8,000 participants in
its executive education programs annually, and an alumni network of more
than 77,000 worldwide. It is a leader in the creation and dissemination of
business knowledge, through innovative resources such as
Knowledge@Wharton, the Dchool's online journal of research and business
analysis, which has more than 313,000 registered users in 189 countries.

About Pearson 

Pearson Education is part of Pearson (NYSE: PSO), the international media
company with market leading businesses in education, business information
and consumer publishing. [SNIP] Pearson Education business publishing
includes Pearson Prentice Hall (PH-PTR), Financial Times/Prentice Hall and
Reuters imprints. Pearson Education's academic imprints, including Pearson
Addison Wesley, are also market share leaders in business, finance and
economics disciplines.

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