We don't force anyone to buy anything they don't want

["Hamaker, Chuck" <cahamake@email.uncc.edu>]

Apparently not all Elsevier employees know they aren't basing price
increases on increased "publishing".

from Information Today's newsbreak

Cornell and Other University Libraries to Cancel Elsevier Titles 
by Paula J. Hane 
for whole article see: 
<http://www.infotoday.com/newsbreaks/nb031117-1.shtml>

According to Elsevier's director for corporate relations, Eric
Merkel-Sobotta, the company sent a letter to customers in June stating
that the average price increase would be 6.5 percent, which reflected
"both inflationary increases as well as volume growth." He explained: "We
don't force anyone to buy anything they don't want," but it's "clearly
advantageous to take bundled offerings," just like buying a 12-pack of a
soft drink rather than buying individual cans. The company is moving
toward database pricing and away from print-based pricing models. "

I wonder if Eric really knows anything about Elsevier's forced bundling
policies?

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