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Nature by May 1

Sign a flawed, presumably, non-negotiable license, find the money by May 1 
and you can save enough money to make it worth your while.   Say  no  now 
and it'll cost  you even more later.  Don't be the last on your block to 
get Nature.  Tuesday will be too late.

What 's the logic of this marketing strategy?

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Paula D. Watson
Director, Electronic Information Services
University of Illinois Library, Rm. 246A, MC-522
1408 West Gregory Drive, Urbana, Illinois 61801
pdwatson@uiuc.edu; (217) 333-0318 (voice); (217) 244-4358 (fax)